Save for a deposit (without depriving yourself)

Surely that little piece of cake won’t effect our fitness goal? Surely those new shoes won’t make much difference to my bank balance?

Sound familiar?

I’m going to give it to you in simple terms without the psychobabble: humans like to do things that feel good and, as such, we often choose the short-term, feel-good option over what we know is the “right” thing to get us closer to our long-term goal.